Monday, October 11, 2010

Survey: How Many Vacation Rental Sites Do Owners List On?

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A while back, I conducted a survey of COHR subscribers on the number of vacation rentals sites that they list on.

The results contained some surprises. For example, more than 50% of vacation rental owners said that they paid for listings on three or more sites, with a surprising 26% paying for listings on more than 5 sites!

Unless you own a lot of properties (or one that is very expensive!), this would seem to be an expensive option to keep you vacation rental fully booked.

On the other hand, 14% indicated that they don't use paid listings at all ( presumably, using their own website or offline marketing methods to get bookings for).

Also of interest, a third of all vacation rental owners said that they were listed on 10 or more FREE vacation rental listing sites. This is despite the growing scepticism of using such free listing sites. I guess these owners don't mind putting the time into creating a free listing, on the grounds that, as some point, it may produce bookings!

You can find the full results of the survey on the COHR Surveys page.

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