Thursday, April 17, 2008

Alexa, Homelidays and VRBO

I received an email notification from Homelidays announcing that Alexa now ranks Homelidays as the number one vacation rentals site worldwide, beating VRBO, who have long since held this title. The claim is based upon the "Daily Reach" figure that Alexa calculates.
Alexa recently changed their ranking system, expanding it to include sources other than just users of the Alexa toolbar. It's possible that this might explain the change in ranking, although it's not clear from the information provided.
According to Homelidays, they overtook VRBO sometime early in 2008. If true, this is quite an achievement, as Homelidays is a European site,with a lot fewer vacation rental listings than VRBO, which has a huge amount of US vacation rental listings. However, when I check the latest alexa traffic rankings, using the vacation rentals site reviews page of COHR, VRBO seems to rank higher than Homelidays. Which is correct?
Alexa rankings should be used with caution. They are a good overall indicator of the traffic on a particular vacation rentals site, but because they are only based on a small sample of web users, you should not take them as an exact indicator.

Post a Comment